
Mitchell on Wednesday announced the photo estimating artificial intelligence software Claim Genius could be available to insurers through Mitchell Intelligent Open Platform.
“As a leader in AI-based auto claims technologies, we're dedicated to streamlining the appraisal process and to helping reduce claim processing time, increase carrier profitability and revolutionize the claims experience for insurance customers worldwide,” Claim Genius CEO Raj Pofale said inside a statement. “Through our collaboration with Mitchell, Claim Genius will continue to deliver on this commitment while supplying the industry with an innovative, scalable and cost-effective solution for claims automation.”
Claim Genius joins Tractable and Mitchell’s own Mitchell Intelligent Damage Analysis as choices on what Mitchell is establishing like a sort of AI App Store.
Insurers are free to use the competing systems available on MIOP for damage analysis and have that output translated right into a Mitchell estimate, global product strategy and artificial intelligence Senior V . p . Olivier Baudoux said Thursday.
For example, Mitchell recently announced that the Hartford had chosen Tractable off the MIOP for which Tractable’s CEO known as a “significant volume” of claims.
“Mitchell’s open, cloud-based platform gives insurers the opportunity to create an automatic claims experience that meets their demands,” Baudoux said in a statement. “By teaming track of Claim Genius, customers will love more AI options. This demonstrates our pledge to ongoing innovation through standardization of the latest AI solutions under the MIOP, a single, easy-to-integrate platform. Mitchell Intelligent Estimating, along with Claim Genius' AI, will help enable carriers, automakers and multi-shop organizations to increase client satisfaction, decrease expenses minimizing cycle times.”
Baudoux on Thursday likened the various MIOP offerings like a choice between and Android or iOS phones — there’s no right answer. Pick the best choice for your use case.
“All of them bring something different to the table here,” Baudoux said from the three choices on Mitchell Intelligent Open Platform.

For example, Claim Genius North American head of sales and Vice President Mandy O’Brien said Wednesday that her company is about to launch an AI video estimating option. She said video proved “actually more accurate” than photos, for this provided multiple angles of the identical part. She also observed that the company’s India home base allowed it to scale and offer more cost savings. A description of Claim Genius within the Mitchell news release Wednesday also said hello could detect “hidden damage insidewithin all the vehicle.”
Baudoux said MIOP offered a way insurers could leverage “any innovative AI vendors and solutions.” He observed that the flexible format also allowed a carrier to take part in AI without getting tied down one provider in a rapidly changing technological field.
“It’s disruptive, it’s different,” he said.

Baudoux described considerable interest among other AI companies and said he could “guarantee” another announcement soon. Establishing another software provider around the product is a fast process, he explained — actually, it’s faster than getting some insurance company up and running with its AI pick. Baudoux said it typically takes 3-6 months for any carrier to deploy a MIOP photo estimating solution. If the insurer’s preferred provider wasn’t already on MIOP but wanted to be, Mitchell and also the software company could get everything exercised around the back end amid the insurer’s rollout, according to Baudoux.
Baudoux described the AI photo estimating process for an organization on Mitchell Intelligent Open Platform the following. Collect photos. Run the images through the computer vision engine within MIDA, Tractable or Claim Genius. Then convert the generic prediction, for example “‘I see a dent on the rear fender,'” into a vehicle-specific estimate that can take into account part numbers and costs and possesses specific line items, he explained.

Baudoux said the different AI companies don’t obtain access to Mitchell’s database of estimates and pictures as a perk for joining the platform. That stays proprietary. Each company has its their own data sets as well as their own analysis techniques, he explained.
Claim Genius, Tractable and MIDA all estimate collision damage. But Baudoux said the machine may also use the sister photo estimating AI field of hail damage analysis.
That’s the good thing about the machine, according to Baudoux. The finish solution is “absolutely generic.”
Baudoux said the various companies featured on MIOP were free to exercise their own terms with insurers, for example contract length.
He said he is doing advise insurers to not lock themselves set for too long a duration given the pace of change and evolution in AI. He sees some are prepared to invest in longer terms, but contracts tend to be “relatively smaller,” such as 1-3 years.
Testing was a different matter. Companies could come to Mitchell and see how their claims would fare when run through the various AI options. “We’re always happy to do that,” Baudoux said.
Asked if a customer could use more than one from the options at the same time, Baudoux said “in theory” this would be possible but nobody had requested it yet.
Right now, the Mitchell Intelligent Open Platform AI options are only accessible to insurers. However, it’s “absolutely expected” to open to body shops, according to Baudoux.
“It won’t be too much time,” he said.
He said “many of those conversations” were underway.
Baudoux observed a different mindset between shops and insurers. Carriers understand AI is really a “multiyear journey,” a good investment for the “long run.”
Smaller, more independent shops are looking to execute in a “much shorter time” and want to begin to see the profitability and efficiency, he explained. MSO thinking appears to fall in between both of these poles, he said.





