InsuranceInfoMation

2021 is going to be a transformative year in lots of ways but none more so compared to the business-consumer relationship. How these two entities connect and interact is undergoing a massive overhaul. Most significantly, the communication now flows both ways. The days of the one-way monologue, at the customer, are over. Instead, there must be a real-time, two-way dialogue with the client. Consumers come with an abundance of channels at their disposal and may effortlessly communicate with brands – or about brands — like never before. As such, they...

Currently licensed to sell personal insurance in Ny, Lemonade plans to expand and set a standard within the insurance industry. According to Fortune, the startup Lemonade began by Daniel Schreiber and Shai Wininger and is loosely based on the principles of successful sharing economy companies such as Uber and Airbnb.Lemonade aims to sell insurance policies online to the people who become a member of the peer-to-peer company. It goes something similar to this- You can join the online community at Lemonade and pay your payments just like you would for...

"Hello, undefined: How's it going?" We've all seen bad marketing emails where that which was said to be a personalized greeting or communication goes terribly wrong. These failed attempts at personalizing the client experience possess the exact opposite effect that they are designed to when the data is bad. It would be better to return to the guidelines we use in face-to-face communications: If you cannot remember someone's name, do not bring it up whatsoever. The same high standards affect marketing principles within the insurance world when you aim to...