Customer Experience

'It's the Customer Experience, Stupid'

Borrowing a line from James Carville's presidential campaign advice, "It's the economy, stupid," we have to grasp the real supply of sustained growth and tell ourselves, "It's the client experience, stupid." Can we awaken and focus on the customer experience? Do we truly understand what they need? Do we understand that customer experience isn't just about technology, transactions and 24/7 availability? Shall we be prepared to exceed the processes and needs of the insurance company and check out insurance externally in? As you might have noticed, we're increasingly residing in...
Customer Experience

Key to Digitizing Customer Experience

Every aspect of the approach we take to interact with services and product providers has become digitized, but it doesn’t try to go partway. As insurers, we have to ask ourselves, "What does an entire digital experience for the customers and policyholders seem like?" In my travels during the last year, I've run into experiences with very large companies and enterprises that have excelled in customer support in the past, however nowadays are falling short in the new digital experience realm. I'll share some examples, and, insurers, lend an ear....
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