Customer Experience

The approaching Renaissance

Insurance has been around for a long time - dating back to ancient times. The very first written insurance policy was carved into a Babylonian obelisk; the "Hammurabi Code" offered basic insurance for people if your personal catastrophe made it impossible to repay a debt. Insurance grew even larger and...
Health Insurance

Obama administration illegally funding ObamaCare

WASHINGTON - A federal judge ruled Thursday the Federal government is unconstitutionally spending federal money to finance the president’s healthcare law. The ruling from US District Judge Rosemary Collyer is a win for House Republicans who brought the politically charged legal challenge in order to undermine what the law states....
Customer Experience

Three Steps to Effective Customer Retention

While life insurance coverage was once one of several Americans' most significant financial assets, a number of changes-economic, social and cultural-have caused it to become a lower priority. Customers’ top two reasons: that life insurance is too expensive, and that they produce other financial priorities. Given the problem of acquiring...
Customer Experience

How you can Captivate Customers (Part 2)

The insurance industry is getting “Amazoned.” The term dates back towards the late 1990s and early 2000s, as the online retailer's friendly interface, including the ability to buy with one click, made consumers wonder why their experiences with other companies were so much more cumbersome. Retailers were the first one...
Customer Experience

Insurance at a Tipping Point (Part 2)

Environmental: Reshaping Catastrophe Risks and Insured Values Catastrophe losses have soared because the 1970s. While 2021 had the biggest quantity of events during the period of the past 30 years, losses and fatalities were actually substandard. Globally, using technology, accessibility to data and ability to discover and react to disaster...
Customer Experience

How you can Captivate Customers (Part 3)

When developing for any multi-channel experience, it's essential to do lots of A/B testing - changing one variable at a time for any sample of customers, seeing how they react and incorporating those changes that leave better results. You'll want to actually watch people to observe how they navigate a...
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